On Friday, July 31, 2026, thousands of PMC riders gathered ahead of the annual ride and were surprised with a heartfelt video message and acoustic performance from Bruce Springsteen. Bruce shared that his wife, Patti, received treatment at Dana-Farber Cancer Institute and is now in remission, making his support of the PMC’s mission especially meaningful.
Our team immediately recognized the incredible newsworthiness of the moment and saw an opportunity to introduce new audiences to the Pan-Mass Challenge and the lifesaving work it supports.
The result? Coverage across The Boston Globe, Rolling Stone, The Los Angeles Times, Billboard, People, E! News, and more.
Our team immediately recognized the incredible newsworthiness of the moment and saw an opportunity to introduce new audiences to the Pan-Mass Challenge and the lifesaving work it supports.
The result? Coverage across The Boston Globe, Rolling Stone, The Los Angeles Times, Billboard, People, E! News, and more.
