Top-Tier Results Across the Board
BoardProspects, a startup best described as a “LinkedIn for the boardroom,” needed a PR team to help get the company’s name in front of prospective investors as it ramped up its Series B round of funding, and position the company and its founders front and center with key investor media.
Thought leadership media relations was deployed to insert the founder and startup’s name in business and investment press. To accomplish this, Hollywood Agency mined for opportunities within corporate governance, national and international business news. A BoardProspects news bureau was established for quick, topical and relevant responses to developments and trends in those areas.
Hollywood helped position CEO Mark Rogers as a true expert in the governance arena. In just six months, Hollywood secured approximately 20 interviews for Rogers, with him commenting on a broad range of issues from DuPont’s management shake-up, to United’s CEO’s sickness, to Viacom’s rising stock. By end of the year, the effort would result in 60 pieces of national business coverage, totaling 797 million impressions. The team also secured Rogers an ongoing contributor agreement with Fortune Magazine’s Fortune Insiders, where the most influential players in business offer leadership and career advice, from Fortune Magazine.