PIECES OF COVERAGE
In 2021, Rhode Island based startup Bombi, founded by three juvenile products industry veterans, launched its first product - a stylish, eco-conscious stroller with a lighting fast fold. With a limited budget, Bombi tapped Hollywood for a three-month, lean and mean media relations project to help the brand hit the ground running. Our objectives were clear: garner positive product reviews, create brand awareness, tell the founders’ story, and drive sales for this direct-to-consumer brand.
Hollywood targeted top parenting, lifestyle and regional news outlets with creative, timely pitch angles to help spread the word about this innovative, better-for-the-planet stroller. In three short months the team garnered 20 pieces of coverage with a total of 162M impressions and an estimated 171,000 online views.
Looking for an early win in its hometown market, the team focused on MA and RI media relations. Business coverage was captured in:
Boston Globe: feature story with founder, “Oh, baby: This startup says it’s designed a better stroller”
WPRO: founder interview
Rhode Island Business Journal and Bostinno: feature story with founder, “A RI company is trying to make the perfect stroller”
Highlights included product features with:
Tiny Beans/Red Tricycle: in the “Best new strollers of 2021” product roundup
Buzzfeed: inclusion in its gift guide
Baby Gizmo and TTPM: video and written reviews as well as shares on their respective social channels and websites
Mom influencer @GlobalMunchkins provided an image and tag.