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In 2021, Rhode Island based startup Bombi, founded by three juvenile products industry veterans, launched its first product - a stylish, eco-conscious stroller with a lighting fast fold. With a limited budget, Bombi tapped Hollywood for a three-month, lean and mean media relations project to help the brand hit the ground running. Our objectives were clear: garner positive product reviews, create brand awareness, tell the founders’ story, and drive sales for this

direct-to-consumer brand.

 

Hollywood targeted top parenting, lifestyle and regional news outlets with creative, timely pitch angles to help spread the word about this innovative,
better-for-the-planet stroller. In three short months the team garnered 20 pieces of coverage with a total of 162M impressions and an estimated 171,000

online views.

 

Highlights included product features with:

  • Tiny Beans/Red Tricycle: “Best new strollers of 2021” product roundup

  • Buzzfeed: inclusion in its gift guide

  • Baby Gizmo and TTPM: video and written reviews as well as shares on their respective social channels and websites  

  • Mom influencer @GlobalMunchkins: image and tag

 

Looking for an early win in its hometown market, the team focused on MA and RI media relations. Business coverage was captured in:

  • Boston Globe: feature story with founder, “Oh, baby: This startup says it’s designed a better stroller”

  • WPRO: founder interview

  • Rhode Island Business Journal and Bostinno: feature story with founder, “A RI company is trying to make the perfect stroller”

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