For those in the business of making and selling toys, the Holiday season is truly the most wonderful time of the year, with toy manufacturers across the globe vying to secure their place as the hottest gift under the tree. After launching its newly re-imagined branding, Hearthsong, the brand of endless imagination, thought it was the perfect time to reintroduce itself and make a splash during the 2023 holiday season. The company tapped Hollywood Agency to secure a coveted spot in a holiday gift segment on a national morning television show.

Hollywood first identified Tory Johnson as a target since she curates Good Morning America’s “Deals & Steals” segments. After contacting her team, Hollywood coordinated a feature in a holiday entertainment segment. The segment was such a success for both the client and GMA that the Hollywood team quickly pitched the Tory Johnson producer on other Hearthsong products which resulted in another holiday gifting segment on LIVE with Kelly & Mark. In both segments, the hosts not only showcased the products but played with the toys. And the momentum didn’t stop there.

Beyond the agency’s newly forged relationship with the Tory Johnson team, Hollywood also landed the toy titan on The View’s holiday gifting segment. The team was so successful in its pursuit of national broadcast coverage that Hearthsong had to turn down interest from the Tamron Hall Show and Sherri (hosted by Sherri Shepherd) out of concern that the demand resulting from the segments would overwhelm the fulfillment team during the company’s busiest season.

To round out the broadcast media blitz, Hollywood coordinated a partnership between broadcast contributor Sherri French and Hearthsong to be featured in “Holidays for Kids” segments across multiple cities.

In all, Hollywood secured three national broadcast segments and seven regional broadcast segments for Hearthsong throughout the holiday season for a total of 6.9M+ impressions on television alone.

After airing, all 10 segments were shared on their respective channel/show websites with some appearing on YouTube, Yahoo, and MSN. These adjacent placements drove another 3.17B+ impressions.