PKF O’Connor Davies, a Top 25 Accounting, Tax and Advisory organization, was seeking to expand brand recognition in the Boston Metro region after acquiring Boston-based DGC Group in November of 2021.

In late September of 2022, PKF O’Connor Davies engaged Hollywood Agency to develop a regional, market-specific media relations campaign to place PKF O’Connor Davies at the center of the media conversation in eastern Massachusetts and Rhode Island, increasing brand awareness and affinity.

Hollywood would work with PKF O’Connor Davies to boost the thought leadership position of the organization and its partners around priority subjects and industries.

Within the first 90 days, Hollywood had secured top-tier regional media coverage in Boston for FOUR partners on FIVE priority subjects. While also establishing longer leads with additional top-tier media outlets in the region and on a national level, Hollywood was able to secure a national media opportunity involving a FIFTH partner.

The immediate success of the campaign helped establish an ongoing partnership between Hollywood Agency and PKF O’Connor Davies.

Providing accounting, tax and a number of advisory services across dozens of industries, PKF O’Connor Davies presented an opportunity for Hollywood Agency to work on a wide variety of pitch subjects with a deep bench of experts across a diverse section of media verticals.

Our objective was to reach stakeholders through the media coverage they consume.

Diversity of Media Coverage:

• 20 Partners and Team Members
• 15+ Topics including financial services, nonprofits, cybersecurity, family offices, sustainability, e-commerce, AI and digital transformation, private clubs, inflation, sports business, and of course, taxes.
• Broadcast vs Print: 33 percent Broadcast, 67 percent print/online
• 5 Regional Media Markets: Boston, MA; Worcester, MA; Springfield, MA; Providence, RI; Washington, DC
• 10+ trade verticals including nonprofit (NonProfit Pro), family offices (Crain Currency), C-Level executive (Chief Executive Magazine), wealth (Mansion Global), accounting (Accounting Today), personal finance (CBS MoneyWatch), e-commerce (Wholesale Central Blog), consumer (Consumer Affairs), business (Bloomberg) and news (Fox 5 DC).