Core Wallet (previously ZelCore) is a safe, secure and convenient self-custody Web3 platform designed to help users find, manage, trade and truly own their digital assets and information.

In January 2022, Zelcore sought out PR to help propel the goal of increasing its user base through increased brand awareness and reputation, as well as to help establish the company’s CEO’s position as a leader in the crypto space.

After speaking with Hollywood Agency, Zelcore chose instead to engage a PR firm that specializes in high-tech. Following an unsuccessful 9-month partnership with that firm, Zelcore was extremely reluctant to partner with another PR agency.

But when major crypto exchange FXT collapsed in early November of 2022, our team persuaded Zelcore to try us out with a short-term, rapid-response engagement.

In four days, Hollywood was able to secure:

• 27 Total media placements
  • 21 Local media placements
  • 4 broadcast interviews
  • 3 National media placements
• 175M+ impressions

The results led to a long-term engagement kicking off in the new year and focusing on securing mainstream business and top-tier crypto press.

While he was new to crypto leadership, Zelcore’s CEO carried decades of financial services and fintech experience. Roles included EVP at State Street and President at BNY Mellon Wealth Management, as well as senior technology leadership roles at T. Rowe Price and Fannie Mae. Hollywood utilized those credentials to secure opportunities with mainstream business media and parlay that coverage into crypto industry media opportunities.

Focusing exclusively on the CEO’s expertise and the industry news cycle, Hollywood Agency was able to meet its key campaign goals within six months:

Secured Media opportunities in each of the top three major US broadcast business outlets:

• CNBC
• Bloomberg
• Fox Business

Secured coverage in premiere crypto media outlets including:

• CoinDesk
• BeInCrypto
• E-Crypto News

Additional Key Metrics (first six months):

• 33 total pieces of earned media coverage
  • 8 Broadcast hits
  • 26 pieces of online coverage
• 1+ Billion Impressions
• 1000+ social media engagements and article shares