Novara
Restaurant is Hanging Tough

A November 2022 kitchen fire caused extensive damage and forced the closure of Milton’s Novara restaurant. Fortunately, no one was injured, but the restaurant co-owned by local celebrity Jordan Knight of New Kids on the Block and restauranteur Vance Welch remained closed through much of the holiday season.
 

Having delivered a successful launch around Novara’s opening back in 2016, Hollywood returned for a short-term project to support them through this crisis. Our team transformed the setback into an opportunity to generate exposure for the restaurant with positive press coverage and on social media.

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Hollywood Agency focused on developing a message by creating talking points for internal and external communications in the business. We conducted media training to ensure proper delivery. We utilized owner Vance Welch as a media spokesperson for the company, and enlisted New Kid On The Block member Jordan Knight to  conduct interviews as a partial owner and celebrity spokesperson.

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We kept Novara customers engaged with social media content, and built anticipation for the restaurant's reopening following the fire. Their Instagram account saw an 18% increase in followers, and their content reachc saw a 22% increase in reach.