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goVia by BLACK+DECKER Health

We were asked by BLACK+DECKER to help launch a new line of PERS devices. These devices can typically be marketed to seniors 75 and up. BLACK+DECKER wanted to target younger, more active seniors to get in the home before the first fall happens. We defined the brand strategy and the brand image. Once we had organized their story and essence, we jumped into crafting a fully integrated launch plan.

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