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Influencing Fashion

 

Lipault Paris, a Parisian fashion luggage brand known for adding color, fun and style to travelers. With a passionate fan base in France and throughout Europe, Lipault Paris wanted to make a similar splash in the U.S., expanding its worldwide presence. And, as a younger brand facing the increasingly competitive luggage and accessories markets, it was imperative that the company connect with a fashion-forward millennial audience.

Hollywood Agency was tapped to raise awareness of the Lipault Paris brand and its products. Hollywood began creating content for the brand’s social media channels and confirmed, through research and social analytics, that the target audience (females ages 18-34) had something beyond fashion in common – they tended to be engaged followers of both fashion blogs and Instagram influencers. From there, Hollywood determined that a key strategy must be to interact directly with relevant influencers and get the product in their hands, making them Lipault Paris brand ambassadors.

Working with a modest budget and product to seed, Hollywood secured 144 pieces of coverage from 50 influencers, resulting in a total of 13,532,631 impressions. Such influencers included, Carrie Bradshaw Lied (368,000 Instagram followers), A Double Dose (234,000 Instagram followers), Side Smile Style (138,000 Instagram followers) and Fab Fit Fun Mom (121,000 followers), to name a few.

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