Oscar winner and Massachusetts native Matt Damon teamed up with celebrity Chef Ming Tsai for “Cooking Live Boston.” The program raises money to benefit Family Reach, a nonprofit organization focused on removing financial barriers around cancer care that insurance doesn’t cover. Media coverage garnered 3 billion impressions and included 91 TV segments, 61 print pieces, and 22 radio segments. Highlights include BostonGlobe.com, CBS Boston, 7News Boston, NBC Boston, and Boston 25 News.
