On behalf of the Massachusetts Lodging Association, Hollywood secured media coverage spotlighting local Marriott hotels and the Westin Copley for their partnership with The Magic Yarn Project. Fifty-five hotel volunteers created character-inspired yarn wigs to be donated to children receiving treatment at Dana-Farber Cancer Institute. Media coverage highlights included Boston 25 (WFXT-TV), CBS Boston (WBZ-TV), and 7 News (WHDH-TV).
