• Lindsay Carroll

A Creative Walks Into a PR Agency…

If you told me two years ago that I would be working as an Art Director at a PR Agency, I would have said that you’re crazy. Well, here I am… and I couldn’t be happier. Back in February when Darlene offered me a spot on the team, I couldn’t wait to take my talents to the Hingham Shipyard.

In college, I majored in Visual Communications and minored in Advertising at the University of Delaware… so I was required to take a few PR classes. After I graduated in 2018, I interned at an integrated agency in Boston that focused pretty heavily on media relations and PR… so, I thought I had a pretty decent understanding of how Public Relations works. Well, you guessed it… I was wrong. There is so much more to it than I ever could have imagined. Just some of the things that wowed me the most about this team is the detail and determination they put in to choosing the right influencers to help elevate a brand, the way that they beautifully craft a press release or a blog post, the creativity and strategy behind a clients social presence… and the list goes on. The wide range of talent and capabilities has allowed me to tap into a creative place that I have never been before. And even after spending a few months here, I continue to learn more and more about this industry every day.

When I first started, no one really knew what I did… and I didn’t fully understand what they did. But as time went on, things evolved…quickly. It all started off with winning a new business pitch out in Utah. From there, we combined forces and pitched a few of Hollywood’s current clients the new capabilities that we can offer… which lead to some more projects. After working on multiple clients with different team members we found our groove… I take their compelling stories and bring them to life visually. For example, creating an infographic to highlight important statistics or creating assets for a dynamic paid social campaign. I also help out in the brainstorming stage…where we concept campaigns and stories that need to be told. Now I am cranking out work for a variety of clients such as, Pria by BLACK + DECKER, TOMY, The Company Theatre and Kitchen Blends.

I am also a part of the agency’s new business process to help illuminate the teams creativity within a pitch deck. I have also been tasked to help manage and art direct our social channels, as well as redesigning the Hollywood website. One of my favorite non-design related tasks is helping run Culture Club (aka the FUNdamentalists). We brainstorm and throw events such as happy hours, team building activities, birthday celebrations and more. Most recently, we hosted a virtual happy hour where we all chose a Parks and Recreation character and had to make drink that matched their personality… We also played a few rounds of Scattergories, which definitely brought out the competitive side in some of us… but who doesn’t like a little healthy competition!

The thing that sets this agency apart from the rest is being able to work with a group of empowering, inspiring and supportive women. As most of you know, agency life can be rigorous…especially on the ladies… so having an amazing team around me fuels my success and creativity. I like to think that finding the perfect job is like searching for the college you’re going to attend… it has to have good culture, the right people and a nice ‘campus’. So Hollywood checks-off all those boxes for me. As I mentioned, this is all kind of new for myself and Hollywood… so we are going with the flow… making up some rules as we go… while creating thoughtful and beautiful work for our clients. Thank you Hollywood, for taking me in and making me a part of your amazing family.

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Marketing as a whole is about telling an organization’s story in a manner that is going to resonate with target audiences. Here at Hollywood Agency, our team of journalist-led experts work with organi