From the Digital Strategist's Desk: Allie Friedman

What industries do you work in?

As the sole digital marketer by trade at Hollywood Agency, I’ve been fortunate enough to work with multiple clients spanning a handful of industries. Currently, I find myself working with a variety of different clients within the consumer space.

Who are your clients?

My current client roster includes Manage My Things, a photo-based mobile app that helps homeowners easily inventory the important things in their homes, or those of aging parents; TOMY International, a well-known toy company with innovative products for all ages; Pria by Stanley Black & Decker, an automated medication management companion; and Verv, a holistic health and wellness app that empowers users to take control of their health and wellness in one place.

What’s your typical day, and what are you working on right now?

After moving to agency life almost two years ago, I quickly realized people were not lying when they said, “no two days are ever the same.” Whether it’s paid social strategy for a consumer product or analyzing and updating POS (point of sale) tables in real-time for third-party retailers, I am constantly communicating with the client and internal teams to ensure we are exceeding all forecasted KPIs.

I’ve just finalized September month-end client reports. The beginning of every month is very report-heavy as it is crucial to recap our efforts of the previous month and analyze what worked, why it worked, areas for improvement and key strategies to implement moving forward. With digital marketing, reports are compiled more regularly than one month at a time, so I’m actually at somewhat of an advantage when the end of the month rolls around since I’ve been analyzing all of the data on a daily, weekly and bi-weekly basis.

What’s your favorite part of the job?

My favorite part of the job is being able to collaborate with my fabulous PR-focused coworkers. Whether it’s an all-agency brainstorm or a team outing at a paint bar, you can really sense the creativity and passion across the team. I know that when I say something completely random and out of left field at an all-agency brainstorm it will somehow spark something relevant in a coworker who then ends up coming up with a brilliant idea! It is truly a team effort by all players here at Hollywood.

What’s something about your job that you want people to know?

Just like the digital and social industry as a whole, you have to be able to adapt to change very quickly. Whether it’s a shift in goals from the client-side or a change to a social algorithm you finally figured out, you have to be okay with change and be able to act on that change in real time. There’s never a dull moment in my role as a digital marketing specialist here at Hollywood Agency and I wouldn’t want it any other way.

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