• Kim MacKenzie

From the Publicist’s Desk: Kim MacKenzie

What industries do you work in?

When it comes to working in public relations, every publicist’s “pros” column will likely include a bullet describing the never-boring opportunity to work on a wide range of different clients from any and all industries. Currently, I spend my days at Hollywood Agency pouring out praise for coffee, getting fired up for fitness, helping titans of industry discover digital transformation, and giving thanks to theatre.

Who are your clients?

Working at a boutique agency is rarely a siloed existence where only those in specific roles perform certain tasks. This means that every team member rolls up her sleeves for a 360-degree view of client tasks and agency life and thus, feels the impact of every project first-hand. The industries of the following clients might be broad, but our goal of showcasing what makes each one of these brands great remains the same.

In the quest for optimal health and wellness, one cannot overlook the importance of any one component. Verv is a comprehensive personal mobile health program that merges physical fitness, mindfulness, healthy eating and good sleep to provide an all-encompassing, holistic approach to advancing your well-being.

While Hollywood is an agency serving a global clientele, Boston’s south shore (our home), undoubtedly holds a special place in our hearts, and supporting local businesses is an important part of our mission. The Company Theatre in Norwell is an award-winning theatre boasting over 40 years of high-quality production value and top notch talent. Peeking behind the curtain to see how these consummate professionals bring riveting stories and layered characters to life is both fun and fascinating.

Kaon Interactive, creators of an interactive sales and marketing platform, develop visualization and storytelling technologies via Augmented Reality, 3-D product demonstrations that look and behave like the actual products, and more – providing a new, effective approach to selling in today’s fast-paced business environment. Static, stale PowerPoints and stiff conference calls, you’ve been warned: Kaon is putting the customer in the driver’s seat and you won’t be coming along for the ride.

“Pitch juice” otherwise known as coffee is like air to a publicist, and no one can sing its praises quite like a team of PR professionals. Just Pour is a pour-over coffee subscription program designed to make it easy for you to brew a single serve cup of coffee. Caution: once brewed may cause a strong desire to send bold pitches to food and beverage editors.

What are you working on right now?

I am just getting ramped up on two new clients, Verv and Just Pour. There is so much to get done when kicking things off with fresh accounts, but it’s also a very creative time when a sea of media relations and social opportunities are starting to be unearthed with contacts new and old.

Verv, based in Belarus, is turning to Hollywood to help build brand awareness and streamline its social media presence stateside. I’m excited to introduce Verv and its unique perspective on health and wellness to a U.S. audience.

Just Pour is the newest account to jump on the Hollywood train and I look forward to spearheading media relations efforts on its behalf.

What’s your favorite part of the job?

In PR, you can be an individual contributor as well as a team player. Some days, I like to keep my head down and quietly write bylines, pitch media, curate social media content, etc., but other days I want to collaborate and be talkative. Thankfully on those days, there is ALWAYS an account in the office that could benefit from a team brainstorm or another set of eyes on press materials and pitches.

Also, who doesn’t love to open a glossy lifestyle magazine and see a client’s latest innovation or service in black and white? Sending a client an email showcasing what months of blood, sweat and tears brought to fruition is an invigorating feeling, and the props from your colleagues (who understand the immense effort of a single placement) can be even sweeter.

What’s something about your job that you want people to know?

At Hollywood, everyone has a voice. Campaigns have been ideated by both interns and the agency principal alike. So, never be afraid to throw out an interesting thought or idea. Even if it’s a flop, oftentimes those random thoughts spoken out loud can help springboard a colleague into executing an award-winning idea that’s derivative of your suggestion.

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Marketing as a whole is about telling an organization’s story in a manner that is going to resonate with target audiences. Here at Hollywood Agency, our team of journalist-led experts work with organi