From the Publicists Desk: Caitlin Snider

What industries do you work in?

I work with clients in a wide variety of industries, which has been the case throughout my entire career. From toys and games, pet products and robots, to a financial literacy course, hospice home and community theatre, each day offers something completely different from the last. I get the opportunity to dive into so many interesting and vastly different industries, and I wouldn’t change it for the world. Not only does it keep me on my toes, I think it makes me a more well-rounded practitioner as well.

Who are your clients?

I work with a nice mix of both consumer and B2B clients. On the consumer side, I work with TOMY and its suite of brands like Club Mocchi- Mocchi-, Ricky Zoom, Boon, JJ Cole, The First Years, Lamaze and more; Hagen, which includes popular pet brands like Catit, Dogit, Fluval and Exo Terra; The Company Theatre in Norwell, which is an award-winning community theatre; and finally, Pria by BLACK + DECKER, a friendly tabletop robot that manages medications and empowers seniors to stay independent and connected to family.

On the B2B side, I work with Money Experience, a simulator and curriculum that helps teach the next generation how their life choices can impact their finances and quality of life, and NVNA and Hospice, a beautiful 12-bed hospice home in Hollywood’s hometown of Hingham.

And, while not a client per se, I’m also a volunteer on the board of the PR Club where I get to help plan our signature event, the Bell Ringer Awards!

What are you working on right now?

April is Financial Literacy Month, and one of my amazing clients, Money Experience, is offering free access to its financial literacy program to schools, businesses and individuals throughout the entire month. In doing so, they’re also hoping to help address some of the financial uncertainties that have been brought into sharp focus due to COVID-19.

Currently, my team and I are in the midst of pitching this news far and wide with the ultimate goal of giving as many people as possible free access to financial literacy education.

What’s your favorite part of the job?

I love being able to assist with all kinds of client needs. A lot of people outside the industry think of PR as only media relations but we do so much more than that. Yes, we pitch the media – a lot – but we’re also social specialists, brand strategists, content creators, graphic designers (albeit amateur ones), executive assistants and more. We’re so ingrained in the fabrics of our clients’ businesses and most of us have never experienced a boring day in the office.

What’s something about your job that you want people to know?

We work hard, but we play hard, too. When we’re not in the office helping make brands famous, you can often find the team playing Thursday night trivia at a local restaurant, decorating cookies for Valentine’s Day, out at PaintNite or, in the age of COVID-19, participating in virtual happy hours. We’re a tight-knit team that truly enjoys spending time with one another – both in and outside of the office.

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