Pria by BLACK+DECKER
We were asked by BLACK+DECKER to help to stimulate and escalate their Pria brand in 2019. A previous agency had begun the process, but the work being created lacked a sense of energy, uniqueness, and direct interpretation of the role that the brand could play in the lives of their consumers.
We took on the AOR assignment with the immediate task of defining the brand strategy, immediately followed with redeveloping the brand image. Once we had organized their story and essence, we jumped full force into crafting and launching a fully integrated marketing plan.