Girl Scouts of Central and Western Massachusetts Kick Off Cookie Season with Annual Cookie Drop
The Girl Scout Cookie Season is upon us! The Girl Scouts of Central and Western Massachusetts officially kicked off their season at the annual Cookie Drop. On Saturday, January 10, 2026, hundreds of Girl Scouts, troop leaders, staff, and volunteers gathered across the region to receive and unload the first shipment of cookies, which included a whopping 349,644 packages.
19 National Popcorn Day Deals From Major Movie Theaters and More
The Prospector is a 501(c)(3) nonprofit based in Ridgefield, Connecticut. Founded in 2014, they improve the quality of life for people with disabilities through meaningful employment through a first-run movie theater and gourmet popcorn brand. To celebrate National Popcorn Day, TODAY.com highlighted several deals for the holiday from major movie theaters and other snack brands. Prospector’s 20% discount was also syndicated across NBC News in 11 markets (Boston, New York, Hartford, Philadelphia, Washington D.C., Chicago, Miami, Dallas, San Francisco, San Diego, and Los Angeles.) Prospector Popcorn is available to ship nationally at prospectorpopcorn.org.
Patriots Player Accepts House of Possibilities Promposal
Ahead of its annual Big Night Out and just in time for National Promposal Day, members of the House of Possibilities (HOPe) asked special teams captain Brenden Schooler of the New England Patriots to join them at the special event – and Schooler said yes! A longtime supporter of HOPe, Schooler responded to the football-themed video promposal, assuring members he’d be there. Hollywood Agency leveraged the hearwarming exchange to drive coverage for HOPe, and its keystone Big Night Out, in a priority media market.
The outreach resulted in top-tier local coverage in Boston, earning 13 total placements across WHDH and WBZ. Broadcast segments on both networks featured interviews with HOPe CEO Katie Terino.
This coverage exemplifies our team’s ability to spot timely, human-interest stories and turn them into valuable media coverage that resonates with local audiences.
Off the Common Unveils the $100 Dog for the Start of Baseball Season
Off the Common at Hilton Boston Park Plaza is offering up a $100 luxury hot dog. The real is a house-made lobster and black truffle sausage topped with caviar, creme fraiche, and celery remoulade, all on a toasted brioche bun and served with gaufrette potatoes and aioli. Coverage includes WCYY, WJBQ, WOKQ, WMME, WHOM, WBLM, and Seacoast Current.
This story was pitch on behalf of the Massachusetts Lodging Association.
Girl Scouts’ Super Bowl rivalry highlights regional businesses
The Girl Scouts of Central and Western Massachusetts and the Girl Scouts of Western Washington competed in a friendly wager on the outcome of the Super Bowl. The friendly competition between the two council CEOs highlights the rivalry between the New England Patriots and the Seattle Seahawks. The wager coincides with the annual Girl Scout cookie season and is intended to showcase regional businesses while supporting local scout programs. The organization whose team loses will send a gift basket filled with local products to the winning Girl Scout troops.
The story earned 119 pieces of coverage across the nation, including WWLP 22 News, WGGB Western Mass News (Broadcast), and KRON 4 in San Francisco.
Girl Scouts of Central and Western Mass. and Cornerstone Bank launch financial literacy partnership
Girl Scouts of Central and Western Massachusetts (GSCWM) announced a new partnership with Cornerstone Bank to deliver a year-long, hands-on financial literacy partnership for girls across central and western Massachusetts. Running March 2, 2026 through March 2, 2027, the program equips Girl Scouts with essential money management, financial planning, and practical skills they can use for a lifetime.
Coverage includes MassNonprofit News and Business West.
Girl Scouts’ Super Bowl rivalry highlights regional businesses
The Girl Scouts of Central and Western Massachusetts and the Girl Scouts of Western Washington competed in a friendly wager on the outcome of the Super Bowl. The friendly competition between the two council CEOs highlights the rivalry between the New England Patriots and the Seattle Seahawks. The wager coincides with the annual Girl Scout cookie season and is intended to showcase regional businesses while supporting local scout programs. The organization whose team loses will send a gift basket filled with local products to the winning Girl Scout troops.
The story earned 119 pieces of coverage across the nation, including WWLP 22 News, WGGB Western Mass News (Broadcast), and KRON 4 in San Francisco.
